Knowning our audience was primarily adults that engage with virtual roleplaying spaces and enjoy heavier music, especially metal, I chose to pursue a rugged visual style that anchors itself in edgier themes such as hell & demonology.

Once the theme was chosen, everything else fell into place.

Due to it being a newer project, I went with a typographic logo that boldly showed the group’s name: “Pentagram”.

In line with the rugged aesthetic, Modesto was the font of choice, as it blends a modern serif with vintage signage style.

Black with red highlights quickly became the color palette of the project. Thematic colors with high contrast that stand out.